Hola, colegas,
A raíz del artículo de Marcos Ros “Metodología para la implementación de un blog corporativo externo”, en El profesional de la información, v. 17, n. 5, sept.-octubre 2008, pp. 502-509, DOI: 10.3145/epi.2008.sep.03, en el que habla del famoso libro The cluetrain manifesto (Locke et al, 1999), tuve curiosidad por saber el significado de la palabra “cluetrain” después de sólo 9 años de oirla… je, je, je…
Así que le pregunté a Elaine Lilly enviándole este mensaje:
From: Tomas Baiget [mailto:baiget@sarenet.es]
Sent: Saturday, August 30, 2008 05:04 AM
To: Elaine@writersfirstaid.com
Subject: Cluetrain – Help please!Dear Elaine,
An EPI author refers to “The cluetrain manifesto”. I already know what this Manifesto was about, but I don’t understand the word “cluetrain”.
I looked at the Wikipedia:
http://en.wikipedia.org/wiki/Cluetrain_Manifestoand it says the origin of the word cluetrain:
—————
The term “cluetrain” stems from this quote:
“The clue train stopped there four times a day for ten years and they never took delivery.”
- Veteran of a firm now free-falling out of the Fortune 500
—————but I continue not understanding what a “clue train” is.
Do you know that word?
Tomà s
Para explicármelo, a Elaine se le ocurrió contestarme en forma de un diálogo imaginario, al estilo del bibliotecario Dewey:
Tomà s: – What does the word “cluetrain” mean?
Elaine: – I don’t have a clue.
Tomà s (irate): – Well, get a clue, would ya? I mean, a clueless collaborator is of no use to me when I’m on deadline. Get it??? [Are you] Clued in? [now]
Elaine: – No clue. Sorry.
Tomà s: – How old are you? How long have you been speaking English? How long did you study linguistics? Reminds me of something I read once: “The clue train stopped there four times a day for ten years and YOU never took delivery.” And I guess you STILL don’t have a clue, right???
Elaine: No clue. Sorry.
Todavía no muy seguro, repliqué esto a Elaine:
Tomà s: So, I understand that “clue train” is a train (full) of ideas.
Elaine: Yes, full of clues (hints…)
En fin, parece que cluetrain no es un nombre propio, y simplemente significa eso: un tren lleno de ideas felices, pistas, sugerencias.
Do any of you have a different clue about “cluetrain”?
Tomà s
